Go-to-Market Research
Finding the Right Customers.
01
Survey your customers:
We will conduct surveys your existing clients. Gathering insights on demographics, product usage, pain points, aspirations, and business statistics.
02
Find your biggest spenders:
We will sort the replies by customers you like the most, spend the most, and stay the longest. Focusing on the top 20% in terms of Lifetime Value.
03
See what they have in common:
Using the data we gathered, we look for the fewest qualifying characteristics they all have in common. This will shape our Avatar, the hypothetical ideal client that we are looking for.
04
Re-engineer the sales process:
We now have the information we need to build a new, focused sales system. All marketing will now speak to our new avatar and be upfront with customer requirements. This will repel the bad customers and attract the good ones.
Prospecting Services
Fill up your pipeline.
Outbound Engine:
We will build a robust outbound engine to reliably get the value proposition to your avatar. We can guarantee 100's of impressions daily, with response rates between 5%-10%.
Copywriting:
Writing a message is easy. Controlling how it is perceived takes skill. A skill we developed after hundreds of copy variations, along with continuous A-B testing. We can communicate your value proposition effectively.
Lead Qualification:
All leads we generate will be examined to ensure they match your Avatar. We disqualify poor prospects early on in the sales cycle. It stops churn and lowers the cost per client acquisition.
Quality Meetings:
The goal is to increase revenue. That means closing deals, but more importantly, finding good customers that stay longer and pay more.
Sales Enablement
Close More Deals
Scripts & Sales Decks
We will write and update your team's sales scripts and presentations. We systemize the buying process and address objections before they happen.
Case Studies & Testimonials
We will provide question lists and training on Case Study interviews. You conduct the interview and we edit and upload the completed Case Study. Where possible, we will also gather testimonials from past or current clients.
Record & Feedback on Calls
We will setup recording on your team's sales calls and review their performance. A second pair of eyes can catch small mistakes and improve close rates.
Write, Film & Edit VSL
It takes a lot of effort to convert a cold prospect into a paying client. A Video Sales Letter can ease the heavy lifting and shorten the sales cycle. We will write the script, coach you through the recording, and take care of the editing.
About Us
Our approach is exactly the inverse of traditional Lead Gen agencies.
We don't offer a single piece of the puzzle to a wide market and expect our clients to figure out the rest.
Instead, we focus on a small submarket of companies and provide them with everything they need to grow their revenue predictably.
With backgrounds in Engineering and Business Management, our combined approach of problem-solving and system building is tuned to deliver results that move the needle forward.
Our goal is to become the 'go-to' growth partner for ambitious, small to medium sized B2B businesses across the world.
